• International Tax

    Consult with our leading international tax experts today! Read More
  • Making The Complex Simple

    Let our El Paso CPA's make it simple for you Read More
  • El Paso Accounting & Tax Services

    Serving El Paso, Las Cruces, Juarez and surrounding areas. Read More
  • 1
  • 2
  • 3

You’ve probably heard or read the term “big data” at least once in the past few years. Maybe your response was a sarcastic “big deal!” under the assumption that this high-tech concept applies only to large corporations. But this isn’t necessarily true. With so much software so widely available, companies of all sizes may be able to devise and implement big data strategies all their own.

Trends, patterns, relationships

The term “big data” generally refers to any large set of electronic information that, with the right hardware and software, can be analyzed to identify trends, patterns and relationships.

Most notably for businesses, it can help you better understand and predict customer behavior — specifically buying trends (upward and downward) and what products or services customers might be looking for. But big data can also lend insights to your HR function, helping you better understand employees and potential hires, and enabling you to fine-tune your benefits program.

Think of big data as the product recommendation function on Amazon. When buying anything via the site or app, customers are provided a list of other items they also may be interested in. These recommendations are generated through a patented software process that makes an educated guess, based on historical data, on consumer preferences. These same software tools can make predictions about aspects of your business, too — from sales to marketing return on investment, to employee retention and performance.

Specific areas

Here are a couple of specific areas where big data may help improve your company:

Sales. Many businesses still adhere to the tried-and-true sales funnel that includes the various stages of prospecting, assessment, qualification and closing. Overlaying large proprietary consumer-behavior data sets over your customer database may allow you to reach conclusions about the most effective way to close a deal with your ideal prospects.

Inventory management. If your company has been around for a while, you may think you know your inventory pretty well. But do you, really? Using big data, you may be able to better determine and predict which items tend to disappear too quickly and which ones are taking up too much space.

Planning and optimization

Big data isn’t exactly new anymore. But it continues to evolve with the widespread use of cloud computing, which allows companies of any size to securely store and analyze massive amounts of data online. Our firm can offer assistance in planning and optimizing your technology spending.

© 2018

Add comment

This comment platform is ours, but the conversation belongs to everybody. This is a professional services site and want this to be a welcoming space for intelligent discussion, and we expect participants to help us achieve this by notifying us of potential problems and helping each other to keep conversations inviting and appropriate. If you see something problematic in community interaction areas, please report it to us. When we all take responsibility for maintaining an appropriate and constructive environment, the dialog is improved and everyone benefits.

test

 


Call Today! Free Consultation

Phone 915-532-2901 Or Email Us

Latest Tweet

img 03

International Tax Planning

Our team of international accounting specialists are experienced in international business structures, tax planning, and general business consulting.

More info

vision

Outsourced CFO Services

Strickler & Prieto, LLP can provide you with the benefits of a full-time controller or CFO without the full-time expense.

More info

teamwork

QuickBooks Cloud Accounting

Automating the way we work with you to streamline your bill payments, online invoicing, cash flow management, and payroll processing.

More info