How your business can sharpen its marketing strategy
- Details
- Published: Wednesday, 21 May 2025 10:09
- Written by Phillip Strickler, CPA.CITP
Creating a marketing strategy for any company isn’t a “one and done” activity. As you’ve no doubt experienced, the approach you use to connect with your audience needs to adapt to factors such as the economy, marketplace changes, and customer and prospect preferences. Let’s take a step back and review some of the big-picture tasks associated with sharpening your marketing strategy.
