CPA Blog

Is it time for a targeted marketing campaign?

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Published: Wednesday, 24 May 2023 09:02

Written by Phillip Strickler, CPA.CITP

If you’ve been in business a while, you might assume that you know exactly who your customers are. But, as the saying goes, “life comes at you fast.” Customer desires, preferences and demographics can all shift before you know it.

One way to avoid getting caught off guard is to regularly conduct a targeted marketing campaign. This is an analytical approach to studying a company’s market, breaking it up into segments and focusing marketing efforts on the most potentially profitable ones.

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4 tax challenges you may encounter if you’re retiring soon

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Published: Tuesday, 16 May 2023 09:01

Written by Phillip Strickler, CPA.CITP

Are you getting ready to retire? If so, you’ll soon experience changes in your lifestyle and income sources that may have numerous tax implications.

Here’s a brief rundown of four tax and financial issues you may contend with when you retire:

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Addressing pay equity at your business

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Published: Wednesday, 10 May 2023 09:27

Written by Phillip Strickler, CPA.CITP

Businesses today are under increased pressure to fully understand and thoroughly respond to the issue of pay equity. And neither of these two broad undertakings is particularly easy.

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Questions you may still have after filing your tax return

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Published: Tuesday, 09 May 2023 09:21

Written by Phillip Strickler, CPA.CITP

If you’ve successfully filed your 2022 tax return with the IRS, you may think you’re done with taxes for another year. But some questions may still crop up about the return. Here are brief answers to three questions that we’re frequently asked at this time of year.

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