... products and services, as well as those you plan to launch in the near future. The cost of production is a logical starting point. After all, if your prices don’t exceed costs over the long run, your ...
... your business plan. More often, it calls for targeted changes to production, pricing and marketing. For example, you might redefine your target audience and position your products or services as no hassle, ...
... A customer service rep might be able to provide insights into how customers will likely react to a given strategy. A finance department staffer could give valuable input on pricing and production costs. ...